When Good Messages Go Bad
~ November 2, 2001|
Let's begin with a bit of technology humor.
Recently, Amazon announced they had saved millions of
dollars switching to Linux. Despite the fact that Amazon's
switch was from UNIX and not from Microsoft, the
spinmasters from Redmond nonetheless felt the need to
leap in and say:
With Linux, customers "end up being in the operating systems business,"
managing software updates and security patches while making
sure the multitude of software packages don't conflict with each
other...That's the job of a
software vendor like Microsoft."
Speaking as someone who works in an all-Microsoft shop ... HA!
Managing software conflicts and security patches is the
life of an all-Microsoft shop. Almost daily, issues of
endless Windows 9x*, NT and 2000 patches and conflicts
between applications consume valuable time we could
be spending making our customers happier.
If managing software conflicts was your job, Bill... we'd fire you.
The sad thing is that by pitching this corporate "spin"
relentlessly, Microsoft lost the chance to tout its true
advantages. It is the integrated tools, the reams of available
software, and (often) speed which lure developers to the Microsoft
camp. When a Microsoft shop is working, things really *sing* ...
even if the duration of that song is often short.
And perhaps that's the real problem. Microsoft's advantages
are debatable advantages --- just as debatable as the advantages
of the Macintosh user interface or the Linux open source
philosophy. But rather than open an intelligent debate, our
friends from Redmond chose to sell their latest Big Lie.
And ended up looking like idiots.
- The Centaur